How Google Tag Manager Can Help Your Website Flourish

One of the many great things about digital marketing is the innate ability to measure and analyse the performance of your online activity – in particular, your website.

As the bread and butter of your business, your website should be there to act as a direct conversion tool for customers – whether a conversion is simply picking up the phone, filling in a form, or purchasing a product.

In the past, installing Google Analytics and setting up a few goals to track key actions on your website was about as granular as things would get. But now, with Google’s Tag Manager tool, you can delve deeper and truly discover how users are interacting with your site.

5 Simple Checks Before You Hit ‘Publish’

Creating content for your blog is a great way of keeping your website content fresh, as well as competing for rankings of important key terms for your business.

Having a blog can also give your business credibility and authority in your field, and on top of this can also influence purchase decisions significantly. For example, Contentplus cites that blogs are 63% more likely to influence purchase behavior than magazines.

How can social media marketing help me win more customers?

First things first, social media isn’t a platform for shameless self-promotion, whichever network you choose. Winning customers online is not about shouting loudly to anyone who’s near.  That said, using social media to support your marketing goals and to connect you with new and existing customers is a good idea and that’s true whether your business has a website or not. If you do happen to have a website that’s great because social media works in synergy with search to help you win traffic that converts into sales and enquiries.

If you’re just getting started in social media or would like to align your social media activity more closely with your marketing goals, these are just a few of the ways social media strategy could help you win more customers…

Are you concentrating on your content?

It’s perhaps a sort of headache-inducing irony that the word ‘content’ has been popping up frequently within SEO advisory content over the last few years. After much discussion of how Google wants sites to improve quality and crackdowns on dubious old school link building tactics have taken place and earned lots of sites a ranking forfeiture, the message seems to have finally filtered down that content should be an online priority. Almost everyone, we hope, is now firmly on board with the concept of quality content creation. The result? It’s time to take a more considered and planned approach.