Trusting someone to do the SEO for your website is a big deal, after all, if they get it wrong it might affect your rankings or traffic negatively – potentially harming your profits.  Unfortunately, it is all too easy to come across terrifying tales of incompetent and unscrupulous agencies and individuals who don’t treat sites with the care and attention they deserve.

So, how do you know who to trust with your business? Today we’re asking AND answering the question: How can you tell if your SEO is the real deal?
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Recently we’ve been reading a lot about the decline of keyword research, which in the aftermath of ‘not provided’ and Hummingbird fluttering its semantic-shaped wings, has seen itself muttered about as something on the out. Here at High Impact we strongly believe keyword research is still a fundamental for search success, so we’ve gathered a few thoughts together to explain why we think keyword research is very much not only alive and well but potentially worthwhile you revisiting with fresh eyes.

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While business owners and SEOs brace themselves for what some in the industry have termed Mobilegeddon, we’re taking the opportunity to introduce a related search issue; Local SEO. Google wants website owners to have mobile-friendly sites because more people are using mobiles to search. In fact, according to Comscore, mobile overtook desktop as the major digital platform last summer.

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Whether you’ve just commissioned the build of your first website or are planning a site migration complete with redesign, considering SEO factors from the get go will help your traffic. If you want your site to be found, then it needs be optimized for search engines and you can read our recent post for more information of the importance of SEO and for Google’s views on the matter.

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