Many people contact us when they have experienced a significant drop in website traffic and over the last few years we’ve gained substantial insight into Penguin penalization and the path to Penguin recovery. Often clients come to us after several months of failing to resolve issues in-house and are very disheartened by their lack of progress, and we’re especially pleased we are able to help in these instances. Today, we share the process that will help you p-p-p-ick up after Penguin!
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With Google punishing the sites of several high-profile brands with penalties recently, we thought now would be a good time to clarify any grey areas when it comes to what is and isn’t acceptable behaviour in Google’s eyes. Of course, many things that are total ‘do nots’ in the world of SEO now, started off a few years ago as easy ‘do’ tactics.
If you’re ever in doubt, it’s best to refer to the Google Webmaster guidelines. Here you’ll find a helpful list of rules from the powers that be, which should help you stay on the straight and narrow and avoid penalties.
To make things extra clear, we’ve outlined some of the old-school SEO techniques that are still catching some people out. And, we’ve even summarised why they are a no-go if you want to stay on the right side of Google and in a good position on the SERPs.
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There’s no great mystery as to how to get your infographic to go viral; it’s about excellent planning, comprehensive strategising and adding these elements to a fantastic looking infographic.
Infographics are used across the internet as a powerful tool for marketing; there are a number of platforms and applications which can be used to help go that extra mile.
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There are thousands of companies who are offering “SEO” services. Many are freelancers who offer website design and SEO (with link building outsourced to India or the Philippines) and whilst there are those who are experts in their field, there are also thousands of “companies” with very little experience and knowledge that will try to lock clients into contracts which prove to have very little benefit.
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Marketing is changing and it’s changing because of the way we take in and process information and how we choose to view and use messages directed at us. In the past, we sat and watched the adverts between television programmes, read the adverts for beauty products in a magazine and believed the claims and clicked on flashing buttons and banners on a website which promised amazing deals. We now skip past the adverts on the TV with our remote control, take the Photoshopped skin enhancing results of a new moisturiser with a pinch of salt and don’t click on links due to a mixture of awareness of it possibly containing a virus, along with the fact we have outgrown the need to be told to ‘click here’. Consumers want to be treated as intelligent individuals and to be able to make decisions through the gathering of their own opinions about a company before making a purchase rather than being told what to do.
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