Matt Cutts Announces Google Panda 4.0 Update

The news was broken today by Matt Cutts of Google to say that Panda 4.0 is to be rolled out from today (21 May), but it seems that the changes have already started to take place with ranking drops being reported as of 19 May. Matt Cutts has since tweeted that the rollout did indeed begin on 19 May and that the target is ‘very spammy queries’.

What is search engine optimisation and why is it so important?

Search engine optimisation (UK spelling), also frequently referred to as SEO, is the process of making your site and the pages on your site search engine friendly so that they appear in the organic listings displayed on a search engine such as Google for a keyword or phrase that is used for a search query.