Landing – B2B SEO

A Brief Overview

To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.

A Difference in Goals

While the ultimate goal of both B2C and B2B marketing is to create a sale, the goal of B2B search engine optimization couldn’t be more different than its B2C counterpart. SEO’s goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process.

This, however, is unrealistic for most business-to-business marketers, whose products and services are generally not acquired in an e-commerce environment. The goal of search engine optimization for most B2B marketers is not an immediate sale, but rather inclusion in the consideration set, the short list of preferred suppliers from which the ultimate provider will be selected. Conversion in the B2B realm is usually not immediate; nor does conversion typically occur online. In B2B search engine optimization, getting found is merely the beginning.

Let’s Get Started

We would love to work with you, let’s have a chat about what we can do for your business. You can get in touch through our contact page, alternatively we can give you a free website review which is a brief overview of the improvements that should be made to your site.