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PPC Marketing

Pay Per Click advertising or PPC Marketing can be one of the most effective ways to instantly drive traffic to your website. Unlike the results that can be achieved from search engine optimisation (SEO).

It is possible to start driving targeted traffic to a new website within ten minutes of launching your first PPC Marketing campaign.

Google Adwords is the most frequently used search engine for PPC however Yahoo and MSN also offer paid for advertising or sponsored links.

PPC adverts are located at the top of a search page within a cream box and / or on the right hand side of a search page. The phrase “Sponsored Links” is used to help identify them. You can see them highlighted in the image below.

PPC Marketing

Pay per click advertising can be a very effective way to drive targeted traffic to a new website while you are waiting for the search engine spiders to index your website and your search engine optimisation strategy to take effect.

Unlike pay per click advertizing, SEO does not create instant traffic, it take much longer and it is not unusual for it to take between three to six months before you may see organic or free search engine traffic.

In fact a pay per click advertising campaign can assist your SEO strategy especially if in Googles case for example you insert their Google Analytics code into your website. Google Analytics is a free statistical tool which provides comprehensive traffic measurement and interactive reporting on your websites performance. There is a very informative Google Analytics product tour video which will give you further information.

Some of you may have tried some pay per click advertising yourselves…

Most people get mixed results and some people end up spending a lot of money and get very little in return. It is very easy to set up a pay per click advertising account especially with Google however it is not so easy to master the techniques required to get the best return out of your investment.

In our experience most people who we speak with who have tried this form of advertising have used very generic terms based on the words that they “think” people will use to find their products or services.

Because the majority of people do it this way it normally means that you enter into a bidding war to gain higher more enviable position on the first page and because you have not selected the most appropriate search term phrase the end result is not what you had hoped for!

We are very experienced in Pay Per Click advertising and offer a service which involves identifying the potentially most profitable search term phrases for your pay per click advertising campaign. We can set up your campaigns and write effective adverting copy for you. We will also monitor your campaign to make sure that it performs appropriately.

Because we have a Google Adwords Client Centre Account this means that we can manage your account within our own and it will only give us access to the appropriate areas of your account.

Do you need instant targeted traffic directed to your website pages?

Do you want the most effective pay per click advertising campaign?

Do you want to maximise your advertising budget and get the best return on investment (ROI)?

We are experienced at building successful pay per click advertising campaigns for our clients. If you need to find out more about how PPC Marketing can have a positive effect on your business, website design or search engine optimisation, contact us and we will help you to launch a successful pay per click advertising campaign or answer any questions