High Impact Case Studies
Earth Jock - Social Network
We were originally approached by the founder of Earthjock.com with little more than the seeds of an idea. Following detailed discussions, research, brainstorming and lots of planning we developed a blue print that became the dedicated Sports Social Network site that you see today.
Earthjock.com was created for people who are passionate about playing, coaching or supporting sports. Eric wanted to give people a web based platform to allow them to share their sporting achievements, through videos, photos and articles. He also planned for it to become a useful resource for factual information about sports hero’s, drills, training and tips.
High Impact has built Earthjock.com on a customised content management system that will allow the owner to easily manage new and current users, their content and the content that he adds himself. The site is search engine friendly and the core articles on the site have been search engine optimised to help drive relevant traffic to the site.
The Beta testing prior to an extensive marketing launch in January 2009.
Unique Hypnosis - e-commerce and Blog
Simon wanted to sell professionally recorded self hypnosis CD’s and MP3 downloads through a dedicated website to people across the World, with his main target markets being the UK and USA. He wanted a professional looking, easy to navigate and manage, search engine friendly e-commerce website.
Because of these requirements and the small inventory of products, we built this site on the Wordpress content management system using a custom set up. This was advantageous because it is a powerful open source platform that we specialise in using.
Following keyword research and planning, we designed logo ideas, plus the proposed look and feel of the website. Our specialist copy writers wrote all of the content for the site based on the keyword research, the target audience and website blue print. Following the development of the site we search engine optimised all of the core pages and put a strategy in place to continue improving the sites page rankings.
We also added a Blog element to the Unique Hypnosis to allow Simon to easily add new content to the site himself. He also took advantage of our SEO training course so that he could benefit from more search engine traffic in the future with the content he adds himself.
The site was launched using a PPC advertising campaign to allow the search engines time to index the pages. The testing of the site has proved very encouraging with high sales conversion rates.
Wooden Floors - Corporate and custom interactive tool
Woodenfloors.uk.com have two retail stores located in London. Their previous website was underperforming and not generating new business. Woodenfloors.uk.com contacted High Impact because they wanted a new website that would generate relevant visitors through targeted organic listings on search engines. They also wanted a design that look modern and professional, which would encourage customers to interact with the site and contact the stores for further information, giving them the opportunity to make a sale.
They also needed the site to be built on a content management software (CMS) so that they would be able to update or add new images, text or pages themselves. The new design, search engine optimisation (SEO) and bespoke interactive room planner delivered the results that they had hoped for. Read their comments about their new site in our testimonials page.
Chef Help
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Life Skill Coach - Site Build It (SBI)
Rebecca had previously built her own website using a DIY software and hosting solution. Although after many months it allowed her to place a website on the internet, because she isn’t a designer it did not look exactly how she wanted. The DIY package did not teach her how to search engine optimised her site effectively and because of this she achieved virtually no organic visitors and generated no new clients.
As a qualified professional Rebecca wanted her site to reflect this and for people who could benefit from her services to find her through the Life Skill Coach website. We created a new logo, website layout and design. We built the new website on a content management system (CMS) so that Rebecca could easily update content herself and updated her sitemap automatically informing search engines when she added new pages.
Following detailed keyword research we identified beneficial keywords which we later used to search engine optimise her website pages. Rebecca now owns a professional and easy to manage website that delivers positive results.
Read their comments about their new site in our testimonials page.
Five Valleys Fabrics - Site Build It (SBI) and e-commerce
Five Valleys Fabrics had built a website themselves which was uderperforming. Traffic was low and no revenue was being generated through the site. After a site evaluation and research it was clear that the site need a new design, layout and search engine optimisation. Through keyword research we identify some very competitive keywords which we built additional pages around. We intergrated a secure shopping cart solution that was easy for the client to update and manage.
PE Self Help - Data capture and Sales pages
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