The entire search industry has been busy in discussing the biggest change in the way Google search results are displayed! Gary Illyes, the Google webmaster trends analyst, was recently spotted saying that Google would surely communicate a lot before rolling out this biggest update so far – mobile-first indexing
But, what is this hype all about? Let’s find out.
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It’s perhaps a sort of headache-inducing irony that the word ‘content’ has been popping up frequently within SEO advisory content over the last few years. After much discussion of how Google wants sites to improve quality and crackdowns on dubious old school link building tactics have taken place and earned lots of sites a ranking forfeiture, the message seems to have finally filtered down that content should be an online priority. Almost everyone, we hope, is now firmly on board with the concept of quality content creation. The result? It’s time to take a more considered and planned approach.…
Here at High Impact we are first and foremost search-marketing specialists but as we all know, successful search performance is about far more than rankings. This is why our expertise and services extend to other forms of online marketing, designed to complement and support your search efforts.
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Content marketing has been the buzzword of the search industry for the last few years. It’s a marketing method that’s proving popular and successful for both B2B and B2C businesses and it shows no sign of waning as we head towards 2015. In fact, research published by the Content Marketing Institute in the US shows that 70 per cent of B2B marketers have been producing more content marketing than in 2013 and 69 per cent are working on creating more engaging content. Supporting search efforts is the goal of many of these marketers.
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Linkbuilding has changed. We touched on this massive topic in our recent what’s out what’s in post and today we’re going to explore it in a lot more detail and hopefully share a little learning about link earning. Since the Penguin update first flapped its wings lots of linkbuilding practices that were used in the past should have taken flight. If your SEO agency is still building links on forums, networks or outright paying for links on sites that just aren’t relevant, you should query why. These easy-win linkbuilding strategies might yield a large quantity of links but they are likely to do your site far more harm than good, which brings us neatly onto the subject of earning links…
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