Content Marketing Services
Content that makes an impact.
We create content that makes an impact. Whether your goal is to drive more traffic to your site, to raise brand awareness or to guide customers in their buying journey, our content marketing team can help. We create purposeful content that informs and assists, establishing your brand as a trusted voice and supporting your search strategy.
What is content marketing?
Your website is a hub where customers and potential customers come to interact with you. Whether your business is ecommerce or you want to drive more enquiries, content marketing on site and off enhances that hub, making it easier to find, interesting to explore and giving visitors a reason to return.
Our content marketing services are designed to complement your search goals, incorporating a mix of formats and planned promotion to help attract links and social traction, aid the user on site and create a buzz for your brand. From blog posts that answer and engage through to infographics that put your brand in front of new audiences, we establish where content will help you compete and outperform against competitors.
How does it work?
When it comes to your brand and product, you’re the expert, which is why the content marketing process starts with you. We establish your content starting point, immerse ourselves in your industry and explore the news around it, finding out where your customers are online and how best to reach them.
Content marketing can really boost SEO efforts, but it can also help boost your online presence in many other ways. By taking a planned, process-driven approach to content marketing, we maximise the impact of the content we create. We work with clients to translate data and stories into interesting content that people want to consume and share. In doing this, we recognise that your brand is important, so we establish a sign off process that you feel happy and comfortable with.
Process-driven and purposeful.
Our content marketing team includes PR experts, journalists, researchers and designers who work together to bring their own individual expertise to each brief. For maximum impact we know that content marketing has to be purposeful – it should answer a question, assist customers or present them with useful information in an interesting way.
To create content that meets this brief each and every time, the creation, publishing and promotion of the content we create is process driven. We plan the execution of all content marketing campaigns from start to finish – identifying the opportunity, creating the content, planning outreach where appropriate and reporting back on the results.
High Impact has a proven record of success. Let’s talk.