Link Building Strategy Services
Earn trust - Not just links
The right links can build authority, boost rankings, and open new opportunities. But the wrong ones? They can hold you back or even cause lasting damage.
This service isn’t about buying backlinks or chasing vanity metrics. It’s about building trust, relevance, and sustainable growth with a smart link building strategy that fits your goals and aligns with how Google actually works today.

What This Service Covers
Link building is still a ranking factor but it’s not 2008 anymore. Volume alone won’t get you results. In fact, the wrong links (from the wrong sources, with the wrong anchor text) can do more harm than good.
This is a strategic service, not a shopping list. I’ll help you:
- Identify high-quality link opportunities that fit your industry and target pages
- Develop a content-led link acquisition plan using assets worth sharing
- Shape a balanced, natural anchor text strategy across all your key URLs
- Audit your existing backlink profile for risks and opportunities
- Support outreach, placements, and campaign planning (with trusted partners if needed)
You won’t be left with a spreadsheet full of “target sites” and no way to reach them. You’ll get a clear plan tailored to your site’s goals and limitations and guidance on how to execute it cleanly.
Real-World Experience
We’ve spent years helping brands earn genuine, high-quality backlinks. We’ve also helped clients recover from penalties or traffic drops caused by shady link building tactics from previous agencies, things like:
- Exact match anchor text spam
- Paid links on expired domains
- Unnatural link velocity
- Dodgy guest post networks
We know what a strong link profile looks like and how to build one safely.
In fact, some of the best-performing links we’ve seen came from targeted digital PR, partnerships, and evergreen content that naturally earned citations over time.

Anchor Text Strategy: A Differentiator That Matters
Most SEOs either ignore anchor text or over-optimise it.
Your SEO Strategy & Roadmap includes:
We take a more refined, deliberate approach. For each campaign, we map anchor text types (branded, partial, generic, exact match) across your key landing pages. Over time, this helps avoid patterns that look manipulative while still building relevance and authority for your most important keywords.
It’s not just about what links you get. It’s about how they’re deployed and where they point.
If you’ve been burned by poor link or anchor strategy before, we can help you rebuild the right way.
What You’ll Get
- A bespoke link building strategy tailored to your niche, site structure, and goals
- Anchor text mapping and deployment strategy
- Backlink profile audit (health, risks, and opportunities)
- Competitor backlink gap analysis
- A list of campaign-ready assets (or recommendations for content to create)
- Outreach ideas or partner suggestions, if you need help with implementation
- Optional monthly planning or review sessions if link building is on going
This can stand alone or become part of a wider SEO strategy, depending on where you are in your growth journey.


Common Link Building Issues We Help Fix
You might not need more links you might need better ones. We help brands:
- Move away from dodgy link vendors and low-quality marketplaces
- Recover from link-related ranking drops or manual actions
- Balance their backlink profile and reduce over-optimised anchors
- Understand what types of links are actually helping (or harming) their rankings
- Integrate link building with broader content and SEO goals
We’re not selling backlinks. We’re helping you build a strategy that earns them the right way.
Frequently Asked Questions
Ready to Take SEO Seriously?
If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.
