Link Building Strategy Services

Earn trust - Not just links

The right links can build authority, boost rankings, and open new opportunities. But the wrong ones? They can hold you back or even cause lasting damage.

This service isn’t about buying backlinks or chasing vanity metrics. It’s about building trust, relevance, and sustainable growth with a smart link building strategy that fits your goals and aligns with how Google actually works today.

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What This Service Covers

Link building is still a ranking factor but it’s not 2008 anymore. Volume alone won’t get you results. In fact, the wrong links (from the wrong sources, with the wrong anchor text) can do more harm than good.

This is a strategic service, not a shopping list. I’ll help you:

Identify high-quality link opportunities that fit your industry and target pages
Develop a content-led link acquisition plan using assets worth sharing
Shape a balanced, natural anchor text strategy across all your key URLs
Audit your existing backlink profile for risks and opportunities
Support outreach, placements, and campaign planning (with trusted partners if needed)

You won’t be left with a spreadsheet full of “target sites” and no way to reach them. You’ll get a clear plan tailored to your site’s goals and limitations and guidance on how to execute it cleanly.

Real-World Experience

We’ve spent years helping brands earn genuine, high-quality backlinks. We’ve also helped clients recover from penalties or traffic drops caused by shady link building tactics from previous agencies, things like:

Exact match anchor text spam
Paid links on expired domains
Unnatural link velocity
Dodgy guest post networks

We know what a strong link profile looks like and how to build one safely.

In fact, some of the best-performing links we’ve seen came from targeted digital PR, partnerships, and evergreen content that naturally earned citations over time.

Anchor Text Strategy: A Differentiator That Matters

Most SEOs either ignore anchor text or over-optimise it.

Your SEO Strategy & Roadmap includes:

We take a more refined, deliberate approach. For each campaign, we map anchor text types (branded, partial, generic, exact match) across your key landing pages. Over time, this helps avoid patterns that look manipulative while still building relevance and authority for your most important keywords.

It’s not just about what links you get. It’s about how they’re deployed and where they point.

If you’ve been burned by poor link or anchor strategy before, we can help you rebuild the right way.

What You’ll Get

A bespoke link building strategy tailored to your niche, site structure, and goals
Anchor text mapping and deployment strategy
Backlink profile audit (health, risks, and opportunities)
Competitor backlink gap analysis
A list of campaign-ready assets (or recommendations for content to create)
Outreach ideas or partner suggestions, if you need help with implementation
Optional monthly planning or review sessions if link building is on going

This can stand alone or become part of a wider SEO strategy, depending on where you are in your growth journey.

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Common Link Building Issues We Help Fix

You might not need more links you might need better ones. We help brands:

Move away from dodgy link vendors and low-quality marketplaces
Recover from link-related ranking drops or manual actions
Balance their backlink profile and reduce over-optimised anchors
Understand what types of links are actually helping (or harming) their rankings
Integrate link building with broader content and SEO goals

We’re not selling backlinks. We’re helping you build a strategy that earns them the right way.

Frequently Asked Questions

1Do you build the links for us?

I focus on the strategy from identifying opportunities to anchor text planning and campaign structure. If you already have an in-house or PR team, I can work alongside them. If not, I can recommend trusted outreach partners and in some cases, I may manage link acquisition directly where there’s a strong fit and the scope allows for it.

2Can you clean up bad links we already have?

Yes. As part of your backlink audit, I’ll identify any toxic or spammy links that may be hurting your site. I can help prepare disavow files or guide cleanup efforts if necessary.

3What kinds of links do you recommend pursuing?

That depends on your site, industry, and goals. Often it’s a mix of editorial placements, digital PR, business citations, content-driven links, and unlinked brand mentions. We’ll find the right mix for you and only recommend what’s worth pursuing.

4Is this a one-time service or something ongoing?

Both options are available. Some clients want a one-time strategy, while others ask for ongoing input as part of a broader SEO campaign. I’ll tailor the engagement based on what will deliver the most value.

5What makes your link strategy different from what other agencies offer?

It’s not built around quantity it’s built around trust. I’ve helped clients clean up messes left by others, and I know how to spot the difference between a valuable link and a liability. My approach is realistic, ethical, and focused on long-term success, not link schemes.

6What do you enjoy most about this work?

Seeing a brand rebuild after a shaky start or watching the right link push a great piece of content into the top 3. Link building might be messy in the wrong hands, but when done right, it still works. And it can make all the difference.

Ready to Take SEO Seriously?

If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.

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