SEO Audit Services
Reveal what's really holding you back.
Get clarity. Spot quick wins. Build a smarter SEO roadmap.
Most SEO problems don’t scream. They hide in plain sight, slowing down rankings, wasting crawl budget, cannibalising keywords, or confusing your users.
That’s where a proper SEO audit comes in. But let’s be clear, not all audits are equal and we dig deeper than most.
What Makes a High Impact SEO Audit Different?
Most SEO audits fall into one of two traps:
- Automated tool exports with no real insight, just a wall of warnings and “issues” that may not even matter
- Bloated 40-page PDFs that list everything wrong, but say nothing about what to do
A High Impact SEO Audit is different.
It’s strategic, hands-on, and built to give you answers. It uncovers what’s slowing your site down, what’s stopping it from ranking, and where the opportunities lie and then shows you exactly what to fix, in what order, and why.
What an SEO Audit Actually Involves
Think of it like a forensic analysis of your website’s visibility. It’s part technical, part content, part behavioural and all about context.
I use professional tools like Screaming Frog, Sitebulb, and Ahrefs to run deep crawls and gather the data I need, but this isn’t about downloading an automated report. It’s about interpreting the right signals, connecting them to your goals, and uncovering the issues and opportunities that actually matter.
Here’s how I approach it:
First, I look at the foundations: site speed, mobile performance, crawl depth, and indexing. Then I move up the stack checking how your pages are structured, what keywords they’re targeting, how they internally link, and whether your content is helping or hurting your rankings.
Next, I dig into your analytics and Google Search Console data to see how real users (and bots) are interacting with your site and where you might be missing opportunities.
What you get isn’t a checklist. It’s a detailed, personally written report backed by data, supported (if needed) with spreadsheets that explains exactly what’s going on, what needs fixing, and where the real opportunities lie.
Real-World Example
When I completed a full audit for Pebble Grey, the Head of Marketing came back with this:
“It’s excellent and gives us some immediate priorities to work on. I’m going to forward it to our MD.”
That’s the goal. Not just insights, but action and buy-in from decision-makers who now understand what’s at stake and what to do.
What You’ll Actually Get
You’ll receive a concise, prioritised report written in plain English with recommendations tailored to your goals, CMS, and technical setup.
This usually includes:
- A breakdown of technical SEO issues that are silently holding back your visibility
- Analysis of on-page elements like headings, metadata, page structure, and internal linking
- A content audit highlighting thin, duplicated, or cannibalising pages
- Keyword alignment checks, is your content actually targeting the right queries?
- Screenshots, notes, and suggestions you can share with your dev team or decision-makers
- A roadmap for what to fix first, what can wait, and what to ignore
If you're planning to develop a full SEO strategy afterwards, the audit becomes the starting point.
Common Triggers That Lead People to Request an Audit
I get asked to run audits when:
- A site’s rankings or traffic have dropped unexpectedly
- A new site has launched but isn’t getting traction
- There’s internal pressure to “do SEO” but no one knows where to start
- A business has been producing content, but it’s not delivering results
- Clients suspect previous SEO work wasn’t up to scratch
Sometimes people ask me to “just take a look” and by the end of the audit, we’ve built a clear picture of what’s going wrong and how to turn things around.
Frequently Asked Questions
Ready to Take SEO Seriously?
If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.
