SEO Content Strategy & Planning

That actually works.

Let me structure your content for search success and finally see positive results.

If your team’s been publishing content without seeing much in return, you’re not alone. Most businesses have a backlog of blog posts, guides, or landing pages that simply don’t perform. This service is designed to change that.

I’ll help you shape a focused SEO content strategy, optimise what you’ve already created, and plan new content that aligns with how your audience actually searches. It’s a structured, practical approach that’s built to deliver results.

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What This Service Covers

A solid SEO content strategy bridges the gap between what your audience is searching for and what your site delivers. This service is ideal for companies who:

Already publish content but aren’t getting rankings or traffic
Are unsure what topics to target next
Want to make sure content supports business and SEO goals

Here’s what’s included:

A content audit to identify underperforming or redundant pages
On-page SEO improvements to structure, readability, and internal linking
Consolidation and repurposing opportunities to reduce content bloat
A forward-looking content plan mapped to keyword intent and funnel stages — often built on the insights uncovered during keyword research
Advice on content types: pillar pages, evergreen guides, glossaries, FAQs, etc.
Optional SEO content briefs and internal guidance documents for your writers

Not every piece of content has to convert immediately to be valuable. We've seen evergreen blog posts planned around high-volume, non-commercial keywords bring in thousands of monthly visitors from exactly the right audience. These pieces often serve as an introduction to the brand, starting a journey that leads to future conversions, sign-ups, or shares.

This isn’t about publishing more, it’s about publishing smarter.

Real-World Example

One client came to me with over 200 blog posts. But when we checked the data, less than 10 of them were generating any organic traffic.

After a detailed content audit, we trimmed the excess, merged overlapping posts, rewrote a few key pages, and restructured their blog around clear topic clusters. The result? A 4x increase in blog traffic within six months, with zero new posts during that period.

What You’ll Get

A tailored SEO content strategy document
A prioritised content audit with page-by-page recommendations
A forward-looking content plan, mapped by topic, funnel stage, and search intent
Optimisation guidance for existing high-potential pages
Keyword clusters and content briefs (where needed)
Internal linking map and republishing roadmap
Collaboration or check-in support with your writers, if you need it

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Common Mistakes This Service Helps Fix

Many businesses fall into one of two traps:

Publishing too much with no strategy, or not publishing at all due to uncertainty.

Others skip content altogether, assuming SEO is just about links or technical fixes.

If you’ve got pages that don’t rank, or your content team is producing without a clear focus, this service helps create clarity and measurable results.

Frequently Asked Questions

1What’s the difference between SEO content strategy and just creating a content calendar?

A content calendar tells you when to post. A proper SEO content strategy tells you what to create, why, and how it aligns with real search demand and user intent. It’s the strategic foundation, not just a schedule.

2Will you help us improve what we’ve already published or only create new plans?

Both. We’ll look at your existing content first, identify what can be improved or repurposed, and then plan what’s worth creating next. Often, the biggest wins come from what you’ve already got.

3Can you write the content for us?

Content creation isn’t something I offer as a standalone service, but if we’re working together on a full SEO campaign or retainer, I can include content support as part of the wider strategy. That might mean providing detailed briefs for your writers or helping get key pages written when it makes sense to do so. The goal is always to make sure your content delivers results, not just tick a box.

4How do you decide what content should be removed, merged, or rewritten?

I combine search data, traffic analysis, and content quality assessments to make clear, evidence-based recommendations. You’ll always understand why each change is being suggested, no guesswork.

5Do you only work with certain industries?

No, I’ve helped ecommerce brands, B2B tech companies, agencies, and content-heavy publishers. The core process is adaptable, what matters most is that you want to approach content with intent and impact.

6Can I just use AI to write all of my content?

AI tools can be helpful but using them without a clear SEO content strategy usually leads to generic, repetitive writing that doesn't rank or resonate. We’ve seen AI-written blogs filled with long sentences, lifeless tone, and overused bullet points, it’s obvious to users and to search engines. Great content still requires planning, editing, and a human understanding of your audience.

7Why would I need you if I can get AI to plan my content for free?

AI can generate ideas, but it doesn’t know your business, your customers, or your goals. It won’t catch strategy gaps, keyword opportunities, or the nuances of search intent. What I offer is the thinking layer: a structured SEO content strategy that makes sure every piece has a purpose, supports your growth goals, and actually performs.

8What do you enjoy about this service personally?

I love untangling messy content setups and turning them into something focused and strategic. Watching a neglected blog or overlooked page suddenly start generating traffic again is genuinely rewarding.

Ready to Take SEO Seriously?

If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.

Let's Discuss Your Goals