SEO Case Study: 1337PRO
From Zero Rankings to Esports SEO Domination
Esports | Global | Custom SPA Site
Industry:
Esports Media
Location: Global Audience
Platform:
Custom SPA (Single Page Application) CMS
Engagement:
Strategic SEO Partnership from March 2021 until March 2024
Goal:
Become a top organic destination for esports scores and stats
The Challenge
1337PRO set out to create something the esports world lacked: a fast, user-focused home for live scores and real-time stats across multiple major titles — not just news. Think of it as the Flashscore of esports.
But at launch, their custom-built SPA site had:
- No editable meta titles, descriptions, or H1s
- No SEO infrastructure or page structure
- No organic rankings — anywhere
And yet, the vision was ambitious: grow traffic fast, compete with sites like win.gg and juked.gg, and expand into evergreen and news content over time — all while targeting English-speaking audiences globally.
Think of it as the Flashscore of esports but at launch, They had zero SEO Infrastructure
What We Did
Technical SEO Foundation
Worked hand-in-hand with 1337PRO’s dev team to implement crucial fixes, including:
- Editable metadata fields
- Introduction of semantic heading structure (H1/H2)
- Crawlability improvements for SPA rendering
- Sitemap and URL structure optimisation
Strategy & Keyword Mapping
- Built a detailed keyword strategy targeting game-specific, match-specific, player-specific, and stat-specific terms across:
- CS:Go
- League of Legends (LoL)
- DOTA 2
- Valorant
- Mapped keywords by business value, volume, and competition
- Created page-level content strategies for short-, medium- and long-tail terms
On-Page & Content
- Optimised content across core categories, teams, tournaments, matches
- Advised on adding evergreen content (guides, glossaries, and FAQs)
- Recommended future roadmap items like player bios and SEO-rich news
Link Building
- Delivered a phased link-building strategy to raise domain authority
- Secured placements on high-authority gaming and esports-adjacent domains
- Scaled from DA 1 to DA 29 during engagement
The Results
From Zero to Dominant Rankings in 12 Months
- #1 for “lol live stats” (9,900/month), “dota 2 scores”, “valorant results”, “rocket league stats”
- 60+ top 10 positions across esports terms with high commercial/user intent
Global Visibility Across Core Territories
The site saw sustained growth across the US, UK, Canada, Ireland, and Australia.
YoY Performance Boost
+593% organic user growth
+1,127% session growth
+3,750% increase in goal completions
(All tracked via Google Analytics — Jan–Feb 2023 vs 2022)
What Made It Work
- A shared vision between SEO and product strategy
- Willingness from the client to adapt the CMS to meet SEO requirements
- Deep keyword targeting rooted in how fans actually search
- Focus on speed to value — capturing low-hanging rankings early to build momentum
