Keyword Research & Intent Mapping Services
Turn Search Data into Strategy.
Keyword research isn’t just about volume, it’s about understanding your customers, their intent, and what’s actually worth targeting. I combine data, business context, and search behaviour to build keyword strategies that drive qualified traffic and real growth.
Why Keyword Research Still Matters
A good SEO strategy starts with understanding how your audience searches. But most keyword research just scratches the surface, or worse, chases keywords that don’t convert.
My process goes deeper. It’s designed to find:
- Keywords with intent that aligns to your products or services
- Gaps where your competitors rank (and you don’t yet)
- Content opportunities at every stage of the customer journey
- Quick wins as well as long-term plays
What You’ll Get
- A curated keyword universe mapped to your products, services, or funnel
- Grouped by intent, informational, commercial, transactional, navigational
- Clear page and content recommendations
- Competitor keyword overlap & gap insights
- Keyword difficulty, volume, CPC, and trend analysis
- Optional: topical maps or site architecture suggestions
Ideal For
- Ecommerce brands planning category or product expansion
- B2B companies launching new services or refining positioning
- Content teams who want to write with confidence and purpose
- Agencies who want expert input to shape their own roadmap
Why This Isn’t Just a Spreadsheet
Too many keyword research projects stop at the export. This one doesn’t.
Every keyword recommendation is backed by logic, grouped for clarity, and delivered with next steps so you can act on it fast. You’ll understand what keywords to prioritise, why they matter, and how they fit into your wider strategy.
Frequently Asked Questions
1Why is keyword research so important for organic ranking success?
Because it ensures you’re targeting what your audience is actually searching for, not just guessing.
SEO isn’t just about being visible, it’s about being visible to the right people, at the right time. Effective keyword research reveals where the real demand is and how to align your content with user intent.
SEO isn’t just about being visible, it’s about being visible to the right people, at the right time. Effective keyword research reveals where the real demand is and how to align your content with user intent.
2Shouldn’t I just copy my competitors’ keywords?
Not exactly, that’s a starting point, not a strategy.
You can learn from what competitors rank for, but to get ahead, you need to spot gaps and uncover terms they’ve missed. I analyse those opportunities so we can give you a strategic edge.
You can learn from what competitors rank for, but to get ahead, you need to spot gaps and uncover terms they’ve missed. I analyse those opportunities so we can give you a strategic edge.
3Can’t I just optimise for the words I’d personally use to search?
Your customers don’t always search the way you do.
What feels natural to you may not reflect real search behaviour. My process uncovers the actual language your audience uses, so you can meet them where they are.
What feels natural to you may not reflect real search behaviour. My process uncovers the actual language your audience uses, so you can meet them where they are.
4Should we just target keywords with the highest search volume?
High volume doesn’t always mean high value.
Many top-volume terms are overly competitive or vague. I prioritise keywords by intent, relevance, and potential impact, not just raw numbers.
Many top-volume terms are overly competitive or vague. I prioritise keywords by intent, relevance, and potential impact, not just raw numbers.
5Why is it better to have a professional do keyword research?
Because it’s not just about finding keywords, it’s about knowing what to do with them.
I turn raw data into strategic decisions. You’ll get prioritised, mapped, and actionable insights, not just a spreadsheet.
6What should we do with the keyword research once it’s delivered?
You’ll know exactly how to use it and I’ll guide you if needed.
Whether it’s powering a new content strategy, informing landing pages, or shaping a roadmap, I’ll make sure your keyword research drives results.
Whether it’s powering a new content strategy, informing landing pages, or shaping a roadmap, I’ll make sure your keyword research drives results.
Ready to Take SEO Seriously?
If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.
