Technical SEO Services
Technical SEO isn’t glamorous but it’s essential.
It’s the foundation that makes everything else work. From crawlability to indexing, speed, structure, and code hygiene this is where you fix the silent problems that stop your site from ranking.
What I Look For
Every project starts with a deep technical review not just of your site’s setup, but how that setup impacts your rankings, user experience, and business goals. I don’t just run a crawl and hand you a printout. I dig into what matters most and flag the changes that will drive measurable improvements.
Real Examples From Client Projects
I’ve found hidden 'noindex' tags on newly launched homepages, critical headings missing from top-performing blog posts, site speed bottlenecks buried in product filters, and entire blocks of content invisible to Google due to missing paragraph tags. Most recently, I uncovered dozens of server-staging URLs indexed by Google because the developers forgot to block them.
What You’ll Get
A clear, prioritised breakdown of the issues holding your site back and a smart plan to fix them. From crawl depth to page weight, I’ll give you real insights that drive improvement, not just metrics for the sake of it.
You’ll also get:
- Key technical quick wins and overlooked errors
- Smart internal linking opportunities
- Code and CMS-specific recommendations
- Coordination support with your developers (if needed)
- A post-implementation review to make sure nothing’s missed
Frequently Asked Questions
1What is Technical SEO?
Technical SEO refers to the behind-the-scenes work that helps search engines crawl, index, and understand your website effectively. It covers things like site speed, mobile usability, structured data, clean code, internal linking, and error-free page delivery.
While it’s often overlooked, technical SEO lays the foundation for everything else, without it, even the best content or backlinks won’t get the results you expect.
While it’s often overlooked, technical SEO lays the foundation for everything else, without it, even the best content or backlinks won’t get the results you expect.
2How long does it take for technical SEO improvements to be noticed by Google and our rankings to improve?
It depends on the size of the issue and how quickly Google re-crawls your site. Some fixes (like unblocking important pages or fixing crawl errors) can lead to improvements within days or weeks. Others, like site speed optimisation or better internal linking, tend to have a slower, cumulative impact. I’ll always give you realistic expectations and flag what’s likely to move the needle fastest.
3Do we just need to make technical SEO improvements once?
Think of technical SEO as ongoing maintenance, not a one-off job. New issues can crop up any time there’s a CMS update, plugin change, or developer tweak. That’s why many clients keep me on for monthly or quarterly check-ins to catch problems before they cost you rankings.
4Will you check that your recommended technical SEO improvements have been implemented properly by our developers or team?
Yes, implementation checks are part of the service. I’ll either test changes myself or show you exactly how to confirm they’ve been done right. I can also provide simple instructions for your dev team to follow, with examples, if needed.
5Can WordPress (or other CMS) updates cause technical SEO issues unexpectedly?
Absolutely. Theme updates, plugin conflicts, and new CMS versions can sometimes overwrite important settings, like robots.txt, meta tags, or even canonical URLs. I’ve seen updates trigger everything from slowdowns to accidental “noindex” tags. Regular checks help catch these before they cause damage.
6We added some new plugins and our rankings have dropped, could this be a technical SEO issue?
It’s very possible. Some plugins can inject bloated code, add conflicting schema, slow down your pages, or unintentionally block search engines from key content. I’ll help you audit the change, pinpoint the cause, and clean up anything that’s hurting your visibility.
7What do you love about Technical SEO?
For me, it’s like a hunt, a strategic puzzle to solve. I get genuine satisfaction from digging into crawl data, analysing code, and spotting issues others have missed. There's nothing better than making a fix and seeing rankings bounce back. It’s not just about ticking boxes, it’s about solving problems that make a real difference.
Common Technical SEO Issues We Spot (and Fix)
Not sure if your site has technical SEO problems?
Here are some of the issues we uncover most often even on well-designed, high-traffic websites:
- Pages accidentally marked “noindex” after a redesign or relaunch
- Slow-loading pages caused by oversized images or bloated code
- Critical pages buried too deep in your site’s architecture
- JavaScript or plugin issues preventing Google from seeing your content
- Missing or incorrect canonical tags causing duplicate content
- Poor mobile experience holding back rankings
Ready to Take SEO Seriously?
If you're ready to invest in SEO that’s intelligent, honest, and driven by real business goals, I’d love to hear from you.
