The entire search industry has been busy in discussing the biggest change in the way Google search results are displayed! Gary Illyes, the Google webmaster trends analyst, was recently spotted saying that Google would surely communicate a lot before rolling out this biggest update so far – mobile-first indexing
But, what is this hype all about? Let’s find out.
…
For many years, businesses have been utilising advertising online via search engines as well as on specific websites. It’s a great way for them to be seen by targeted audiences – but over more recent times, users have become savvy and have started using ad blockers, hiding these adverts from sight.…
One of the many great things about digital marketing is the innate ability to measure and analyse the performance of your online activity – in particular, your website.
As the bread and butter of your business, your website should be there to act as a direct conversion tool for customers – whether a conversion is simply picking up the phone, filling in a form, or purchasing a product.
In the past, installing Google Analytics and setting up a few goals to track key actions on your website was about as granular as things would get. But now, with Google’s Tag Manager tool, you can delve deeper and truly discover how users are interacting with your site.…
Creating content for your blog is a great way of keeping your website content fresh, as well as competing for rankings of important key terms for your business.
Having a blog can also give your business credibility and authority in your field, and on top of this can also influence purchase decisions significantly. For example, Contentplus cites that blogs are 63% more likely to influence purchase behavior than magazines.…
First things first, social media isn’t a platform for shameless self-promotion, whichever network you choose. Winning customers online is not about shouting loudly to anyone who’s near. That said, using social media to support your marketing goals and to connect you with new and existing customers is a good idea and that’s true whether your business has a website or not. If you do happen to have a website that’s great because social media works in synergy with search to help you win traffic that converts into sales and enquiries.
If you’re just getting started in social media or would like to align your social media activity more closely with your marketing goals, these are just a few of the ways social media strategy could help you win more customers……