How can you tell if your SEO is the real deal?

Trusting someone to do the SEO for your website is a big deal, after all, if they get it wrong it might affect your rankings or traffic negatively – potentially harming your profits.  Unfortunately, it is all too easy to come across terrifying tales of incompetent and unscrupulous agencies and individuals who don’t treat sites with the care and attention they deserve.

So, how do you know who to trust with your business? Today we’re asking AND answering the question: How can you tell if your SEO is the real deal?

Long live keyword research, the backbone of SEO

Recently we’ve been reading a lot about the decline of keyword research, which in the aftermath of ‘not provided’ and Hummingbird fluttering its semantic-shaped wings, has seen itself muttered about as something on the out. Here at High Impact we strongly believe keyword research is still a fundamental for search success, so we’ve gathered a few thoughts together to explain why we think keyword research is very much not only alive and well but potentially worthwhile you revisiting with fresh eyes.