An introductory guide to Google Penalties and how to recover

Posted by Anthony Biggs on February 24, 2015February 24, 2015 Posted in Google Penalties

Identification and recovery planning

One of the most stress-inducing aspects of operating in an arena awash with penalties, algorithms and related updates is knowing if and when something is wrong with your site or SEO strategy and what you should do to fix it. Here at High Impact, we are Google penalty recovery specialists. We’ve worked with businesses across sectors to help them identify if they’ve been impacted by a Google penalty and then successfully planned a recovery route for
their site.

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Why paid and organic search can live in harmony

Posted by Julian Saunders on December 9, 2014December 9, 2014 Posted in SEO

The conundrum

One of the key things businesses like about search is its measurability. Whether you choose paid or organic search or a combination of both, it is possible to set clear KPIs and measure your return on investment in terms of traffic and resulting revenue. That said, in an evolving search landscape hit by penalties and algorithms, some businesses may find themselves drawn more to paid search and its ultra-visible equation of X£ in ad spend=X amount of traffic ≈ £sales.

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Why managing your link profile is a lot like growing a fruit tree

Posted by Anthony Biggs on October 28, 2014October 28, 2014 Posted in SEO

We can sometimes get carried away with analogies in the world of SEO, so forgive us if we’ve gotten a bit too fruity with this one. Today we’re talking about links and specifically, how to best manage your links profile and whether you need links research tools to do this. We’re not going to be looking at how to grow your links, that’s for another day, instead we’ll be examining how to best cultivate and prune to enhance your site’s performance.

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The Future of SEO: What’ s out and what’s in?

Posted by Julian Saunders on September 23, 2014October 2, 2014 Posted in SEO

Never known to rest on their laurels, Google ensured the summer was action packed by implementing a few changes, some expected, some less so. So as the sun sets on the season and we mosey into autumn, we thought we’d take a look at some of the things that came and went.

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How to leverage links: A Guide for the Greater Good

Posted by Julian Saunders on September 4, 2014October 2, 2014 Posted in Penguin, SEO

Let’s face it, when it comes to SEO, link building should really be on the sexier side of things. Linking from one site to another is a signal of trust, it says: “Hey, Google! I rate this site, I think it’s relevant, this site has my trust.”

Now, as we all know, trust is not a thing that can be bought, it needs to be earned and this is something that’s crucial to understand in the modern SEO landscape. When it comes to link acquisition, simply buying up a spammy links package or a bunch of low cost links might have some small benefit to your site’s rankings in the short term. However, this short-term gain is very likely to lead to long-term pain. Post Penguin, old-style link building just isn’t a future proof option.

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